What if change actually stuck?

Why it matters

The technology is ready. Value happens when people change how they work, in their own context.

What I bring

• People+

  I help people see what's in it for them and support them as they move toward shared goals.

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• Technology+

  Human‑centred tech and AI: I turn customer needs into clear product requirements.

• ↓
• Adoption+

  Help people get started, with guidance, small steps and early wins.

• ↓
• Changed behaviour+

  New habits grow quietly. One day, the new way is simply how people work.

• ↓
• Realised value+

  Results you can measure against the goals we set at the start.

Tap a step to see how

See how I think →

What changed

Results I contributed to, full year 2025.

"Anna builds genuine, trust‑based relationships with both clients and colleagues, and she is consistently recognized for being competent, kind, helpful, and thoroughly professional."

How I work

From 8 languages to 60+

From idea to onboarding in 18 months · Tap to read

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P

Problem

A new, dedicated Customer Success EMEA function, built from the ground up. Around 100 languages in the region, 8 in the team.

C

Constraints

No budget yet, an undefined tech stack and a lean team. The idea had to wait.

A

Action

I proposed an AI translation platform and kept the idea alive through internal networking. A year later, my manager secured the budget and trusted me to run the RFP: 5-6 vendors, negotiation and onboarding.

R

Result

All EMEA webinars our team delivered, available in 60+ languages, on demand. Teams across the organisation wanted to use it, from Sales and Customer Success to Marketing.

I

Impact

Customers got content in their own language, without extra headcount. And a foundation for AI‑enabled customer communication across EMEA.